Part of the Coca-Cola empire, Innocent Drinks produce 32,000 plastic bottles of sugary drinks per hour at their facility in Rotterdam. They make lofty claims about the sustainability of their factory, but the reality is that these bottles, regardless of the percentage of recycled content, play their part in the plastic pollution emergency with all of its toxic implications for human, animal and planetary health.
We staged a sit-in at their HQ, Fruit Towers, to ask them to pull their greenwashing TV advert “Little Drinks, Big Dreams”, and when they didn’t, we turned to the ASA who then banned it.
The story went viral, and the advert became a poster-child for greenwashing.
